Circus

Create the story

Be it for a brand, an organisation, a proposition or a campaign, Circus works with client teams to achieve a strong sense of purpose and self. We synthesise existing intelligence and gather new insight. We consult and build consensus. We develop strategy and codify it for all to use.

Methodology is not key. What matters is the potency and credibility of the answer. And our deliverable – clarity and inspiration; a strategy that connects and encourages participation.

Inspire the storyteller

Once the Definition is in place, our role is to consider the day to day consequences and implications.

Using our Brand Engagement ® model, we consider touchpoints and map out what needs to evolve or be adapted. Does the product offer now need to change? What is the impact on marketing? What kind of behaviours do we want to engender? Do we need a new place – physical or digital?

Working with client and agency teams, we help shape the strategic drivers to bring the Definition to life; Translation principles that are both inspirational and directional.

Orchestrate the performance

With our journey mapped out, Circus can provide interim or additional resource to support Mobilisation.

Circus writes briefs, hosts pitches, and project manages multi-channel, multiple stakeholder workstreams.