Circus is a boutique management consultancy, specialising in Purpose, Brand Strategy and Proposition

We help organisations clarify why they exist and for whom. And how to make this tangible across every encounter.

This is our complete offer. It is all we do. We are singular in our practice.

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Sometimes our work is described as Purpose, sometimes as Brand Strategy, sometimes as Proposition or Vision and Values.

Whatever the descriptor, our role is to help clients to better articulate the essence of the entity they lead. And to use brand strategy as a business driver, building deeper engagement and commercial success.

We believe that strong brands are built on distinctive ideologies, and succeed through engagement — the totality of the experiences they create for their customers, people, partners and the wider world.

This sounds so eminently sensible — and yet is so difficult to achieve. It means being single-minded and efficient. It requires a fusion of skills — analytical, commercial, empathetic, imaginative and, most importantly, collaborative. Skills which don’t always sit together.

This is why we invented Circus.

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