Alexei Hartley – Principal

Alexei leads strategic thinking across client engagements and heads up a Circus pod. Alexei has worked across apparel, home and property with assignments for DFS, John Lewis & Partners and N Brown. Balancing insight and imagination within strategy development and implementation, he has translated brands into compelling customer propositions.

Alexei has always sought to combine a keen interest in art and design with an intellectual curiosity in the world around him. He studied Architecture at Cambridge, and a desire to apply his creative thinking to business challenges led him to a career in brand strategy. Alexei started his career in the strategy team of a large agency, before moving to Circus.

Alexei continues to pursue his academic and artistic interests outside Circus: he reads a book a week, draws regularly, and runs his own pottery and woodwork business in his spare time.