Circus is a boutique management consultancy specialising in Purpose, Proposition and Participation.
For nearly 30 years, we have worked with leaders, founders and investors to answer three fundamental questions: why does an organisation exist, for whom, and what makes its proposition distinctive and compelling?
We believe that business can and should be a force for good. And that this starts with a strong sense of self: clarity about what an organisation believes, the role it seeks to play in the world and the value it creates for people and planet.
At Circus, practice and performance belong together. Practice is the clarity and discipline of knowing who you are; performance is how that understanding informs how you act and what you deliver — the totality of experiences you create.
Our practice typically considers Purpose, Proposition and Participation.
Purpose articulates why an organisation exists and for whom.
Proposition defines the distinctive value it creates for customer and colleague alike.
Participation embeds that proposition through behaviour and experience, inviting people to participate commercially and culturally.
Circus is a way of thinking about business, as much as a methodology. Engagements explore Purpose, Brand Strategy and Architecture, Proposition and Portfolio, Strategic Ambition, Vision, Values and Behaviours.
Circus believes that strategy must belong to the client and the teams who bring it to life. So Participation starts with the way we engage: co-working with client teams from the get-go, with precise project choreography. Our frameworks and processes are bespoke to the culture and lexicon of each organisation, providing inspiration and instruction, generous to those in the room and those to come.
The scope of our engagement might differ, but the question at the heart of the work is often the same: what is distinctive and true about this organisation, and how can we use this clarity of intent to navigate the future with energy and conviction?
A singular practice. A plural performance.
Read our reflections and watch our conversations with clients and artists here.
