A clear sense of purpose – definition and translation

We work with clients to achieve a clear sense of purpose and self

Fluent in many disciplines, we are anchored to none. We are robust in our analysis, creative in our thinking and collaborative in our style. We use brand as a business driver.

We work with clients to analyse the past and imagine a different future. This calls for commercial insight, and a precise approach to data and analysis. But it also calls for imagination and courage. This is why, with our clients, we seek to create a fertile space where imagination and rigour co-exist and cross-pollinate.

For the most part, a Circus assignment will follow this pattern:

Definition and codification — Be it for an organisation, a product proposition, a service or a destination, we work with client teams to articulate a clear sense of self. We synthesise existing intelligence and gather new insight. We look for inspiration in the places that you would expect (your people, sector, customers) and also in the less obvious (literature, art, film, politics, fashion and science). We consult and build consensus. We develop strategy and codify it for all to use.

Translation and mobilisation — We use our Brand Engagement® model to explore the impact of agreed strategy on the organisation. The model forces us to consider impact across all four planes of a brand — voice, offer, place and behaviour — and for all participants. Our role is to help clients, partners and colleagues translate strategy into long-term plans and everyday actions. We inspire and equip teams with knowhow and tools. We create guiding principles, lead workstreams, write briefs and help run pitches. Sometimes we stay involved throughout the journey, sometimes we hand over to client and agency teams.

Read more – our reflections