Circus was founded by Dilys Maltby with a desire to build brands with ideology and commercial success

Dilys Maltby founded Circus in 1998 as a new type of consultancy – a brand strategy practice that was modelled on management consultancy rather than marketing service agency norms.

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The ambition from the genesis of Circus to this day is to equip client organisations with brand strategy that can guide and inform the whole organisation – not just marketing deliverables. Circus is a pure strategy house, and enjoys working in collaboration with both client teams and expert partners.

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Circus people come from a range of client and agency backgrounds – brand and communications strategy, marketing, research and management consultancy. From our genesis in 1998, we have thrived on collaboration – both within client teams and with expert partners from the worlds of insight, HR, design, architecture and communications. If you are interested in working with Circus, please email