Circus was founded by Dilys Maltby with a desire to build brands with ideology and commercial success

Dilys Maltby founded Circus in 1998 as a new type of consultancy – a brand strategy practice that was modelled on management consultancy rather than marketing service agency norms.

Dilys Maltby – Senior Partner

Dilys is Senior Partner and Circus co-founder. As a practitioner she has led engagements for a wide range of clients – from The White Company to Selfridges, Covent Garden to Microsoft, Virgin Group to Viacom.

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Dilys has enjoyed a career with consumer brands – both as a consultant and as a client. Prior to Circus, Dilys was General Manager, Brand and Marketing, for The Body Shop International. Here, working for the late Anita Roddick and Gordon Roddick, Dilys led teams in 47 countries and had responsibility for the brand, the proposition and all marketing activity. The Body Shop was a founding client for Circus and recently re-engaged Circus to help articulate its Purpose, under the new ownership of Natura.

Dilys started her career in advertising and then moved to client side roles at Bonhams and Habitat – here she worked for Terence Conran: a short but memorable experience sparking her enjoyment of all things brand, retail and design. Dilys then moved to Fitch working for Rodney and to Imagination, for Gary Withers.

Dilys has two children, one dog and her husband, Nick Maland, is an award winning children’s book illustrator.

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