Circus was founded by Dilys Maltby with a desire to build brands with ideology and commercial success

Dilys Maltby founded Circus in 1998 as a new type of consultancy – a brand strategy practice that was modelled on management consultancy rather than marketing service agency norms.

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The ambition from the genesis of Circus to this day is to equip client organisations with brand strategy that can guide and inform the whole organisation – not just marketing deliverables. Circus is a pure strategy house, and enjoys working in collaboration with both client teams and expert partners.

Prior to Circus, Dilys was General Manager, Brand and Marketing for The Body Shop International. Here, working for the late Anita Roddick and Gordon Roddick, Dilys led teams in 47 countries and had responsibility for the brand, the proposition and all marketing activity. The Body Shop was a founding client for Circus and continues to commission strategic assignments to this day.

Earlier in her career, Dilys worked in client-side marketing roles for Terence Conran at Habitat and at Bonhams Auctioneers. She was also a Director at the international design firms, Fitch and Imagination.

Dilys is Senior Partner at Circus and has led a number of the key client engagements including John Lewis, Virgin Atlantic, The White Company and the Foreign and Commonwealth Office.

Dilys has two children, two dogs and her husband, Nick Maland, is an award winning children’s book illustrator.

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Circus people come from a range of client and agency backgrounds – brand and communications strategy, marketing, research and management consultancy. From our genesis in 1998, we have thrived on collaboration – both within client teams and with expert partners from the worlds of insight, HR, design, architecture and communications. If you are interested in working with Circus, please email