Circus was built on the principle of collaboration. Brands used to belong to companies, and consumers were remote from both. But today, consumers are part of a brand and part of its proposition. We believe that if the consumer and the client are being collaborative, agencies need to be part of that world too. This calls for a generosity of spirit, which doesn’t always exist; the more confident the agency, the more generous the spirit and, as a consequence, the better the work.
Click here to listen to Dilys Maltby, Senior Partner, speaking at the Impact Conference about the importance of collaboration at Circus.
Dilys Maltby, Senior Partner, explores the importance of collaboration at the Impact Conference here.