Circus was built on the principle of collaboration. Brands used to belong to companies, and consumers were remote from both. But today, consumers are part of a brand and part of its proposition. We believe that if the consumer and the client are being collaborative, agencies need to be part of that world too. This calls for a generosity of spirit, which doesn’t always exist; the more confident the agency, the more generous the spirit and, as a consequence, the better the work.
Dilys Maltby, Senior Partner, explores the importance of collaboration at the Impact Conference here.
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