Katie Weston – Principal
Katie leads strategic thinking for clients and has extensive experience across retail, hospitality, travel and financial services with assignments for clients such as Tesco, Carphone Warehouse, Tourism New Zealand and RBS. A University of Oxford graduate, she began her career in management consultancy before moving into brand strategy and communications, working in the UK and New Zealand.
Katie is particularly passionate about purpose as a guiding light for both customers and colleagues and as a driver of commercial success. She loves to help organisations hone and clarify their reason for being and bring it to life across all experiences and behaviours.
Katie’s curiosity and intrepid spirit led her to spend four years living and working in Auckland. She combines an enjoyment of London’s wealth of cultural attractions with an interest in getting out and about: cycling, kitesurfing and travelling. She is now joined in her adventures by her little boy Otis.