Brian Waring

Brian Waring – Non-Executive Director

Brian is a non-executive director at Circus. He is currently Executive Director for Customer at cardfactory, where he leads communications, brand marketing and customer insights across the business.

Brian was previously Chief Marketing Officer at Virgin Active and Vice President of Marketing and Category at Starbucks, where he led the Marketing and Product functions for both the UK and Ireland, and later for EMEA, during a period of rapid growth for the business. Brian first worked with Circus as a client at Virgin Entertainment, where he was Brand Director, and brings a deep understanding of the Circus offer from a commissioning perspective.

Brian is also Chair of The Card Factory Foundation, a registered charity set up in 2018 by Card Factory Plc to support people and communities in moments that matter.