Joe Ferry, Creative Director, and Fenella Elms, Artist, explore being lost and found. Joe describes the path that has not been trodden, and the need for ambiguity at the start of every design journey; Fenella reflects on the need to stop and stare with the joy of unscripted discovery. Creativity and Ambiguity speaks to our need to open eyes and ears – in business, art and life.

This complements Creativity and Codification, in which Simon Mottram, Founder of Rapha, and Sebastian Pole and Tim Westwell, Co-Founders of Pukka discuss the creative act of starting a business, and the need to enshrine and nurture ideology through growth.

Both films are part of our series, A Plural Performance, exploring the potency of imagination for us all.